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A Visual Guide to Human Emotion

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visual guide to human emotion

A Visual Guide to Human Emotion

Despite vast differences in culture around the world, humanity’s DNA is 99.9% similar.

There are few attributes more central and universal to the human experience than our emotions. Of course, the broad spectrum of emotions we’re capable of experiencing can be difficult to articulate. That’s where this brilliant visualization by the Junto Institute comes in.

This circular visualization is the latest in an ongoing attempt to neatly categorize the full range of emotions in a logical way.

A Taxonomy of Human Emotion

Our understanding has come a long way since William James proposed four basic emotions – fear, grief, love, and rage—though these core emotions still form much of the foundation for current frameworks.

The wheel visualization above identifies six root emotions:

  1. Fear
  2. Anger
  3. Sadness
  4. Surprise
  5. Joy
  6. Love

From these six emotions, more nuanced descriptions emerge, such as jealousy as a subset of anger, and awe-struck as a subset of surprise. In total, there are 102 second- and third-order emotions listed on this emotion wheel.

Reinventing the Feeling Wheel

The concept of mapping the range of human emotions on a wheel picked up traction in the 1980s, and has evolved ever since.

One of these original concepts was developed by American psychologist Robert Plutchik, who mapped eight primary emotions—anger, fear, sadness, disgust, surprise, anticipation, trust, and joy. These “high survival value” emotions were believed to be the most useful in keeping our ancient ancestors alive.

plutchik emotion wheel

Another seminal graphic concept was developed by author Dr. Gloria Willcox. This version of the emotions wheel has spawned dozens of similar designs, as people continue to try to improve on the concept.

willcox feelings wheel

Further Exploration

The more we research human emotion, the more nuanced our understanding becomes in terms of how we react to the world around us.

Researchers at UC Berkeley used 2,185 short video clips to elicit emotions from study participants. Study participants rated the videos using 27 dimensions of self-reported emotional experience, and the results were mapped in an incredible interactive visualization. It is interesting to note that some video clips garnered a wide array of responses, while other clips elicit a near unanimous emotional response.

Here are some example videos and the distribution of responses:

reported emotional reaction to video clips

The data visualization clusters these types of videos together, giving us a unique perspective on how people respond to certain types of stimuli.

Much like emotion itself, our desire to understand and classify the world around us is powerful and uniquely human.

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Automotive

How People Get Around in America, Europe, and Asia

Examining how people get around using cars, public transit, and walking or biking, and the regional differences in usage.

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A chart with the popularity of different transportation types in the Americas, Europe, and Asia, calculated by modal share.

How People Get Around in America, Europe, and Asia

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

This chart highlights the popularity of different transportation types in the Americas, Europe, and Asia, calculated by modal share.

Data for this article and visualization is sourced from ‘The ABC of Mobility’, a research paper by Rafael Prieto-Curiel (Complexity Science Hub) and Juan P. Ospina (EAFIT University), accessed through ScienceDirect.

The authors gathered their modal share data through travel surveys, which focused on the primary mode of transportation a person employs for each weekday trip. Information from 800 cities across 61 countries was collected for this study.

North American Car Culture Contrasts with the Rest of the World

In the U.S. and Canada, people heavily rely on cars to get around, no matter the size of the city. There are a few exceptions of course, such as New York, Toronto, and smaller college towns across the United States.

Region🚗 Cars🚌 Public Transport🚶 Walking/Biking
North America*92%5%4%
Central America23%42%35%
South America29%40%31%
Northern Europe48%29%24%
Western Europe43%24%34%
Southern Europe50%24%25%
Eastern Europe35%40%25%
Southeastern Asia44%43%13%
Western Asia43%28%29%
Southern Asia22%39%39%
Eastern Asia19%46%35%
World51%26%22%

Note: *Excluding Mexico. Percentages are rounded.

As a result, North America’s share of public transport and active mobility (walking and biking) is the lowest amongst all surveyed regions by a significant amount.

On the other hand, public transport reigns supreme in South and Central America as well as Southern and Eastern Asia. It ties with cars in Southeastern Asia, and is eclipsed by cars in Western Asia.

As outlined in the paper, Europe sees more city-level differences in transport popularity.

For example, Utrecht, Netherlands prefers walking and biking. People in Paris and London like using their extensive transit systems. And in Manchester and Rome, roughly two out of three journeys are by car.

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